SONY MUSIC ENTERTAINMENT LAUNCHES POPMARKET.COM

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SONY MUSIC ENTERTAINMENT LAUNCHES POPMARKET.COM,

THE ULTIMATE ONLINE SHOPPING CLUB FOR MUSIC FANS

Members Offered Hottest Deals On World's Coolest Music

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Sony Music Entertainment announces the launch of PopMarket.com, the ultimate online destination shopping club for music fans offering its members limited-time private sales on the world's coolest music.

A member's-only online initiative designed for music fans, bargain hunters and serious collectors alike, PopMarket.com offers a 24-hour limited time Daily Deal (changing each day at 12noon Eastern) and five channels (changing weekly) containing a mix of premium music and merchandise available for a limited time at exclusive member's-only prices. PopMarket membership is free.

"Sony Music Entertainment is proud to be the first music company to open its vaults to music lovers and provide them with an elegant direct-to-consumer online shopping experience," said Adam Block, Executive Vice President and General Manager of Legacy Recordings, Sony Music Entertainment's catalog division. "Secure, seamless and convenient, PopMarket is open 24-7, offering fans exceptional values on great music."

Now live, PopMarket.com provides a rare window of opportunity to purchase rare and collectible albums, boxed sets, memorabilia and more at deeply-discounted member's-only prices. PopMarket's inventory is limited and products are sold on a first come basis.

PopMarket has already offered deluxe boxed sets by Santana, Alabama, Ken Burns Jazz, Simon & Garfunkel and The Clash with future Daily Deals to include albums and collections by Dave Brubeck, Neil Diamond, Billie Holiday, Dolly Parton, Elvis Presley, Janis Joplin, Aerosmith and many more.

Product channel categories have included Country Legends (classic recordings from American country artists, 30th Anniversary (deluxe box sets of recordings that have stood the test of time), framed Gold Records from music's biggest artists, Singer Songwriters, and limited edition artist-specific Collector Crates sets including a classic album, t-shirt and branded CD crate.

Upcoming weekly channel categories will include deals from the British Invasion, Romantic Hits, Diva Sets, Folk/Rock Legends, Punk & Glam Rock, American Jazz & Soul, Complete Artist Collections, Pop Sensations and dedicated campaigns focusing on music from the '60s, '70s and '80s.

A members-only site, PopMarket.com gives music fans unprecedented access to a limited time finite inventory of the coolest music on the planet.